About ParkLogic Next...

About ParkLogic Next...

ParkLogic founder, Michael Gilmour, shares about the upcoming release of the ParkLogic Next platform. This Next generation domain monetisation platform has been built from the ground up on the basis of over 10 years experience optimising domain name traffic.

Several years ago, ParkLogic identified that "Big Data" was the key to greater domain monetisation. In Next over 250 data points are tracked and processed each day for every domain name so that the best decisions can be made for routing the traffic to the highest payer.

Enjoy this short video as Michael unpacks a number of the incredible benefits Next brings domain investors.

The Hidden Value of Optimisation

Many domain portfolio owners get so focused on their parking statistics that they forget about other factors that impact the overall performance of their portfolio. In this article I would like to unpack the effect the Euro/US exchange rate has had on a portfolio and to illustrate that all is not as it seems.

I was recently looking into the performance of a particular portfolio that does a little over $20,000 per month in revenue. Given the size, I was confident that it was statistically significant for my analysis.

What I was investigating was the RPM (Revenue Per Thousand Visitors) trend so that I could try and understand what is going on with the overall performance. The reason why I was interested in the RPM is because the measurement effectively removes the impact of any fluctuations in traffic.

Since Sept 2014 the RPM for the account had dropped 6.5% from 13.85 to 13.00. Many portfolio owners have experienced some downturn across this period of time but I thought that further investigation was warranted. It just so happened that the portfolio had a large amount of European traffic and this got me thinking.

It wasn’t long before I had the below graph of the Euro/US exchange rate for the same period of time. The Euro had effectively depreciated by around 20% and this is what had contributed to the adverse results.

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